Thursday, July 26, 2007

Got to Cincy a couple of hours ago, following a 12-hour drive through Iowa, Illinois and Indiana (screw Chicago and its traffic-n-tolls). Shortly into Indiana, I noticed a billboard for Hardee's that read:

MADE FROM SCRATCH BISCUITS
100% ANGUS BEEF THICKBURGERS

Maybe I was punchy from the road, or just too much of a stickler for punctuation*, but for a moment I thought that Indiana had some sort of truth-in-advertising law, and the sign meant that Hardee's Thickburgers were made out of a parts of Angus cows called "scratch biscuits."

[RADIO VOICE] Why pay up to eight dollars in a casual dining restaurant for the same burger you can get from Hardee's for less than four?

BECAUSE THEY'RE MADE OUT OF SCRATCH BISCUITS, THAT'S WHY!



*The sign should have read "MADE-FROM-SCRATCH BISCUITS" or "BISCUITS MADE FROM SCRATCH"

No comments: